Anna can help consumer complaints teams identify complaints patterns, explore complaint causes and save time on reporting. You can read more here on our website.

This article will cover:

  • Example insights from this use case

  • Recommended data structure for this use case

What sort of insights can Anna help me uncover?

We've outlined some example questions which Anna can help answer through a combination of her proactive insights, Search, and What caused this? analysis:

Identify complaint patterns

  • Time to closure by state

  • Complaints by company

  • Time to closure by complaint issue

  • Complaints for Fraud or scams for last year

Explore complaint causes

  • Compensation by issue and outcome

  • Complaints by product

  • Complaints by company and issue

  • Average compensation for aggressive debt collection methods last 3 years

Save time on reporting

  • Time to closure by team and responsible manager

  • Compensation by issue and product team

  • Complaints by company by issue

How do I structure my data?

  • Anna requires structured, transactional data, with at least 1 measure (e.g. Compensation) and 5 segments (e.g. Complaint submission method). In addition, we recommend at least 7 months of data (at monthly or daily granularity) so you can take full advantage of Anna's Unexpected Changes feature.

  • Anna can connect to databases and .csv files.

Example data structure

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Please refer to this article for more information about data structure.


Here are some of the typical segments we find in revenue data. A segment is a qualitative value, like names or categories:

  • Complaint cause attributes: Product, sub product, issue, company complaint issued against,  etc.

  • Case attributes: Time to closure, compensation paid, company response to complaint, etc. 

  • Other attributes: State, city, complaint submission method, etc.


A measure is a quantitative, numeric value. Some of the typical measures include time to closure, compensation paid, etc.

Related material
Complaints use case
What type of data can be used in Anna?
Options for ingesting data into Anna
Quick guide to Anna

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